PRO LACROSSE STAR KYLE HARRISON PARTNERS WITH AT PEAK SPORTS

PRO LACROSSE STAR KYLE HARRISON PARTNERS WITH AT PEAK SPORTS TO COMBAT YOUTH SPORT INJURY THROUGH TRAINING APP

Two-Time National Team Member to Help Create Fun Content for Lacrosse Platform

NEW YORK (Jan. 21, 2015) – Two-time U.S. National Team Member and pro lacrosse star Kyle Harrison is partnering with At Peak Sports to provide fun and engaging content for the At Peak Sports athletic performance and training app, designed to help prevent injuries in youth lacrosse.

The At Peak Sports app platform delivers age-, gender-, and sport-specific strength and conditioning exercises, and video-guided workouts that are designed by medical professionals to improve conditioning for youth athletes to prevent injuries. The app comes with exercise videos demonstrating proper exercise form and technique for youth sports, including lacrosse, soccer, football, basketball and baseball. The platform includes social networking features that allow athletes to communicate with teammates, upload photos, view sports-related video content and challenge each other in sports trivia contests. Harrison will be integrated into the lacrosse content.

“We are thrilled to be working with Kyle and having him represent At Peak, ” said Will Metzger, At Peak Sports co-founder and CEO. “Kyle believes in our mission to reduce youth sports injuries and keep kids on the field learning the great life lessons kids learn playing sports. And he is living proof of that mission with his team spirit, work ethic, athletic success, and the work he does with at-risk disadvantaged youth.”

Harrison’s ability to stay healthy and injury-free during his youth and college days is a natural fit for At Peak Sports. In fact, the idea for the company originates from a lacrosse injury suffered by Metzger’s 13-year-old son. Harrison’s career highlights include being a two-time U.S. National Team Member, a five-time Major League Lacrosse All Star, a No. 1 pick in the MLL Draft and the recipient of the Tewaaraton Award, the Heisman Trophy of lacrosse. He also was College National Player of the Year, a two-time Midfielder of the Year, a three-time Tewaaraton Award finalist and a three-time All-American at Johns Hopkins University.

“I think health as an athlete at any level is probably the most important element of success, ” Harrison said. “I’ve been fortunate that I didn’t get hurt during any part of my youth career and any part of my college career. My first injury was actually a couple of years ago when I tore my quad – so staying healthy in any sport at any level is the most important thing.”

Research shows that a 20-minute workout twice per week can help reduce the chance of sports injuries by up to 50 percent. Using the At Peak app, youth as young as 8 have the opportunity to build a base of strength and conditioning to reduce injury. Beyond individual training, the app allows coaches to communicate with their teams and monitor team training progress. For new coaches, the app provides rules, strategies, tips and drills for running a practice. Parents also are able to participate with their child or just monitor their progress.

Overall, the At Peak Sports platform addresses the growing need for better-conditioned youth athletes to prevent injury. Each year, $33 billion is spent on treating youth sports injuries and more than 20 million days of school are lost, research shows. With more than 700, 000 youth lacrosse players currently playing on organized teams in the U.S., lacrosse attributes to a large portion of those injuries. Lower-extremity injuries, including ankle sprains, and anterior cruciate ligament (knee) tears, as well as concussions are all common injuries in lacrosse, and according to the Centers for Disease Control, more than half of those injuries are preventable.​

The Harrison partnership is among the latest major announcements involving At Peak Sports. Earlier this year, the company announced its partnership with the Eastern New York Youth Soccer Association to provide the At Peak athletic performance and training app to all of ENYYSA’s more than 120, 000 members. Harrison said he is excited about the dual challenge of working with At Peak to help combat youth sport injury while at the same time continuing to create greater awareness of the sport of lacrosse.

“I know out West in California, a lot of parents are taking their kids out of football and looking for an alternative that still has some form of contact, ” Harrison said. “If you really analyze the sport of lacrosse, it combines the best parts of all the other sports: the kind of physicality of football, and the offensive and defensive schemes of hockey, basketball and soccer.”

About At Peak Sports: At Peak Sports’ mission is to bring the best of sports medicine and athletic training to every athletic field and every home in the country through our innovative digital platform. Based in New York and led by a team with deep experience in sports, medicine and technology, At Peak Sports provides youth athletes, coaches and parents with sports-related instructional content and medically-backed, age-, gender-, and sport-specific strength and conditioning exercises that are proven to reduce youth sports injuries. Through a social and game-driven approach, At Peak engages with youth sports teams, their players and their coaches through its innovative sports and fitness platform. Youth sports leagues, clubs and schools interested in receiving more information about our products should send us a note here.

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